SHOP PRODUCTS
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Brow Pomade
Regular price £15.00 GBPRegular priceUnit price / per -
Brow Define Trio Kit
Regular price £37.99 GBPRegular priceUnit price / per
SHOP BROW COLLECTION
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THE BROW COLLECTION
The Brow Collection Effortless. Defined. Undone. Discover the art of brow styling...

WHO WE ARE
We’re a new generation of beauty — created by makeup lovers, for makeup lovers. Our mission is to simplify the routine without compromising the result. Inspired by real skin, real routines, and a forward-thinking approach to beauty, we create multifunctional products that do more — so you can use less. Every formula is designed to streamline your makeup bag: easy-to-use, all-in-one essentials that deliver high-performance results with minimal effort. Think less steps, less waste, more impact. We're 100% vegan, cruelty-free, and committed to creating products that align with your values — clean, conscious, and modern.Minimal. Futuristic. Functional.This is beauty made simple — for now, and for what’s next. Minimal. Modern. Mindful.




Urba Beauty Official
Brow Define Trio Kit
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URBA REVIEWS
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★★★★★
What I really love is how the finish isn’t overly made-up — it’s just clean, defined, and effortless. This collection completely upgraded my brow routine. Obsessed!
Allie Hall
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★★★★★
The only brow products I’ll ever need.”
I’ve tried so many brow products over the years, but nothing has given me this level of control and a natural finish at the same time. The formulas are lightweight but buildable, and they stay put all day without getting stiff or flaky. I love that I can go for a soft, brushed-up look or something more defined depending on the day.
Nicole P.
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★★★★★
The applicators are super precise, and the shades are spot on — not too warm or ashy. It seriously makes my brows look fuller without looking overdone. Total game changer. Highly recommend
Alex Ula T.
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★★★★★
“Brow goals in a bottle.”
I didn’t know my brows could look this good with so little effort. These products are so easy to use — even when I’m in a rush, my brows look polished and lifted. The gel gives that clean, fluffy, laminated effect without any crunch, and the pencil fills in sparse areas so naturally it’s like they were always there.
Rose C.

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URBA BEAUTY
est. 2025